California marijuana producer appoints hemp executive to lead production role

Harborside, Inc., a vertically integrated cannabis company based in Oakland, Calfornia, has appointed Travis Higginbotham Jr. as its vice president of production.

Higginbotham will oversee Harborside’s cultivation, postharvest, processing and packaging facilities in Salinas, California, leading both marijuana production and product distribution to expand access to the company’s products.

A commercial cultivation specialist, Higginbotham previously was the vice president of sales and business development at The Hemp Mine, a vertically integrated producer of hemp genetics and hemp-derived products in Fair Play, South Carolina.

Before that, Higginbotham was director of research and development for Rapidan, Virginia-based Battlefield Farms, a 1.8 million square foot greenhouse operation that is among the top 100 largest ornamental plant producers in the U.S.

“With extensive horticulture industry experience, Travis will lead our production teams and look to implement further facility improvements at our Salinas cultivation facility to drive harvest yield expansion while reducing operating costs and boosting profitability,” said Peter Bilodeau, Interim CEO of Harborside.