Charlotte’s Web appoints former Kellogg executive as CEO

In an effort to move into the mainstream CBD space, Boulder, Colorado-based CBD manufacturer Charlotte’s Web Holdings has selected a former Kellogg executive to serve as its CEO.

Adrienne “Deanie” Elsner will assume the role effective May 15.

Elsner was previously president of the U.S. snacks division at Kellogg.

“Deanie’s appointment is timely and aligns perfectly with our corporate evolution from the early stage organization we were just two years ago into a professionally managed public company with top-tier executive talent,” Hess Moallem, president and CEO of Charlotte’s Web, said in a statement.

Elsner will replace Moallem, who will transition into an advisory role with the company.

The leadership addition is one of several appointments made to support Charlotte’s Web’s growth and evolution into a dominant global CPG brand.

Charlotte’s Web trades on the Canadian Securities Exchange under the ticker CWEB.