Colorado company changing name to add ‘hemp,’ remove ‘pot’

A Colorado CBD maker is changing its name to take the word “pot” out of its title and add “hemp.”

PotNetwork Holdings announced Monday the company would change its name to BioTech Hemp.

The company, which owns the brand Diamond CBD, said the change “underscores the company’s strengthening identity as a dominant player in the CBD industry.”

The company did not immediately return a call to elaborate on its product strategy going forward or if it includes “pot.”

PotNetwork Holdings trades on over-the-counter markets as POTN. The company says it plans to file for a name change with the Financial Industry Regulatory Authority (FINRA), which sets listings for publicly traded companies.