Hemp Industry Daily partners with global analytics company Nielsen

Published September 30, 2020

Hemp Industry Daily has formed an alliance with data analytics giant Nielsen Global Connect to provide insights on hemp and CBD retail markets and consumer purchasing behaviors.

“As CBD encroaches into the retail space, pairing our hemp industry knowledge and analysis with Nielsen’s amazing intelligence and extensive consumer research will better enable us to provide our readers with the insights they need, beyond just the cannabis and hemp sector,” said Shannon Shuman, Vice President of Hemp Industry Daily.

Already Nielsen is sharing its legendary market data with the leading hemp and CBD industry B2B news outlet. Nielsen data informs the popular “Sector Spotlight: Opportunities and Challenges in Smokable Hemp.” 

Nielsen data is also coming to the industry in upcoming reports on:

  • CBD consumers.
  • CBD in the pet industry.

Nielsen will also support content creation for MJBizCon and Hemp Industry Daily Symposiums and Conferences with proprietary consumer data.