COVID-19’s Consumer Insights: How the New Normal Should Change Your Sales Strategy
This webinar features Bethany Gomez, Managing Director at Brightfield Group. She examines how hemp consumers are reacting to the pandemic and what this means for your hemp or CBD business.
What to consider when shifting strategy
- Where are your products being sold (brick and mortar vs. e-commerce)
- How and where are you advertising?
- Dealing with the FDA
Consumer trends (before, during and after the pandemic)
- How have they changed?
- What are they consuming?
- How much consumers are spending and the impact on CBD sales estimates
Still looking for hemp & CBD facts?
Introducing the 2nd Annual Hemp & CBD Industry Factbook – the most comprehensive and reliable data resource for the hemp and CBD industry available today and the only report to deliver a complete, end-to-end look at the cannabis supply chain.
Whether you’re a cultivator, extractor, investor, entrepreneur, manufacturer or retailer, the national legalization of hemp and CBD has opened-up a world of opportunities – each with their own questions: “What is the impact of mass market retailers entering the market? How are businesses navigating regulatory gray areas? What are the obstacles and opportunities across the hemp & CBD supply chain?”
When even federal agencies can’t provide reliable tracking data, this exclusively business-focused Factbook offers analysis and better understanding of the current and future challenges needed to make the most accurate and informed business decisions.