COVID-19’s Consumer Insights: How the New Normal Should Change Your Sales Strategy
This webinar features Bethany Gomez, Managing Director at Brightfield Group. She examines how hemp consumers are reacting to the pandemic and what this means for your hemp or CBD business.
What to consider when shifting strategy
- Where are your products being sold (brick and mortar vs. e-commerce)
- How and where are you advertising?
- Dealing with the FDA
Consumer trends (before, during and after the pandemic)
- How have they changed?
- What are they consuming?
- How much consumers are spending and the impact on CBD sales estimates