H&M-owned clothing company debuts hemp denim

A denim maker owned by the H&M Group has debuted a line of hemp denim dyed with avocados and red onions.

Weekday, a sustainable fashion brand based in Sweden, highlighted its first items made from hemp textiles at Stockholm Fashion Week last week, Sourcing Journal reported.

The garments are dyed with food waste including avocados and red onions for the brand’s first plant-based denim collection.

The hemp jeans built on the company’s previous sustainable material experiments, including a line made from a regenerated textile fiber called Infinna.

The unisex denim line launches March 4 in Sweden, according to Sourcing Journal. Weekday has been part of H&M Group since 2008.

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