Yet another celebrity’s name could soon be tacked onto a line of marijuana products.
Toronto-based Nutritional High intends to manufacture marijuana and hemp-based edibles – including hard candies and health and energy drinks – bearing the name of legendary rock guitarist Jimi Hendrix, according to a report by CNNMoney.
Experience Hendrix, the musician’s official estate, isn’t involved in the deal and may take legal action against Purple Haze Properties, which licensed the rights to Hendrix’s name to Nutritional High. Purple Haze was founded by Hendrix’s brother, but the estate is under the control of his adopted sister.
Hendrix’s name is just the latest in a string of celebrities both living and deceased who have been tapped by eager marijuana entrepreneurs. Other big names getting into the marijuana industry include musicians Bob Marley, Willie Nelson, Snoop Dogg and Tommy Chong.