Lamborghini aligns with Canadian cannabis producer to launch CBD coffee drinks

A new deal between a luxury goods brand and a Canadian cannabis producer will see greater investment in the growing CBD beverages market in 2022.

Toronto-based cannabis company Flora Growth Corp. announced Monday that it has signed a licensing agreement with Tonino Lamborghini, an Italian luxury lifestyle brand with food and beverage interests, to sell CBD-infused beverages in North America and Colombia.

Tonino Lamborghini is run by members of the Lamborghini family, descendents of Ferrucio Lamborghini who founded the sports car brand, but the company is not affiliated with the automaker, which is now a unit of Volkswagen.

The two companies will start with coffee drinks made in Florida, launching products for sale in the first quarter of 2022 throughout the U.S., “wherever cannabis-based products are legal.”

“The cannabis market represents a very interesting niche, and we intend to offer a different luxury experience,” said Tonino Lamborghini CEO Ferruccio Lamborghini, the grandson of the Lamborghini dynasty founder, in a statement.

The company has been dealing in the coffee sector for more than 30 years with its line of premium espresso brands, Lamborghini added.

Flora Growth Corp. trades on the Nasdaq as FLGC.