(This is an abridged version of a story that appears in the October issue of Marijuana Business Magazine.)
CBD and THC coexist in the cannabis plant. But can they coexist in the cannabis market?
What’s a THC-driven business to do?
Several industry analysts said educating consumers about the nuances of CBD and THC would help ensure the two cannabinoids can coexist and continue to support a company’s bottom line.
Others advised that focusing on product safety, high-quality CBD offerings and the whole-plant experience will all go a long way toward inoculating a THC-focused business against any threat – real or perceived – from consumers’ growing appetites for CBD-infused products.
Click here to read the 10 takeaways from cannabis executives on how THC-focused businesses should react to the rise of CBD.