How marijuana company executives can adapt to surging CBD sales

(This is an abridged version of a story that appears in the October issue of Marijuana Business Magazine.)

CBD and THC coexist in the cannabis plant. But can they coexist in the cannabis market?

Executives at some THC-focused cannabis companies are growing concerned they will lose profits and market share to CBD-only businesses peddling infused lotions, drinks and edibles.

What’s a THC-driven business to do?

Several industry analysts said educating consumers about the nuances of CBD and THC would help ensure the two cannabinoids can coexist and continue to support a company’s bottom line.

Others advised that focusing on product safety, high-quality CBD offerings and the whole-plant experience will all go a long way toward inoculating a THC-focused business against any threat – real or perceived – from consumers’ growing appetites for CBD-infused products.

Click here to read the 10 takeaways from cannabis executives on how THC-focused businesses should react to the rise of CBD.

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