Canadian CBD company taps Kellogg’s executive for global expansion

A Toronto-based hemp and CBD investment company has tapped the former president of Kellogg North America Co. to lead its planned expansion.

Heavenly Rx, a subsidiary of Sol Global Investments, announced Monday that Paul Norman, former president of North America for the $13 billion food giant Kellogg’s, will be its new CEO.

The announcement comes weeks after another Kellogg executive left to join the hemp industry. Charlotte’s Web hired as its CEO the former head of Kellogg’s U.S. snacks division, Adrienne “Deanie” Elsner.

Heavenly Rx owns CBD manufacturers that make cosmetics and infused food and pet-related products. It recently bought a majority stake in Bluhen Botanicals, which grows hemp and makes CBD products in Knoxville, Tennessee.

Sol Global Investments trades on the Canadian Securities Exchange as SOL and on over-the-counter markets as SOLCF.