Editor’s Notebook: Why the industry goes sideways by overexplaining

Kristen Nichols is the editor of Hemp Industry Daily.

(This is an abridged version of a column that appears in the February issue of Marijuana Business Magazine.)

Sometimes the most basic advice is the hardest to follow. 

Floss every day! Save more for retirement! The list goes on 

Politicians are no different. And neither, it seems, is the hemp industry. 

I’m talking about a basic rule of campaigning known to every political operative — “If you’re explaining, you’re losing.” 

This simple lesson is one that even seasoned politicians bungle. Whenever they lose a campaign, or fail to get a bill passed, they say the same thing. “I didn’t explain my (idea/candidacy/issue) well enough.” 

It’s never because they were a bad candidate, or because they lost an honest debate of ideas. Instead, they vow to do a better job of explaining to people how their side was best. 

Here’s the problem with that line of thinkingit’s condescending and off-putting

No one likes to be talked down to. It’s a no-brainer that hemp activists should keep in mind now that the crop is legal. 

More opinion on the better way to approach hemp persuasion is available here.

One comment on “Editor’s Notebook: Why the industry goes sideways by overexplaining
  1. Dr Kelley Elkins on

    so, let’s get one thing straight…the term “legal” is misrepresented here… hemp is not legal… hemp is controlled. legal implies that hemp is as free to grow as carrots or wheat… it is not.. it will not be “legal” apparently until marijuana is “legal” when in fact there is no comparison as far as THC goes…I am in the middle of deciding to put a few million into fiber hemp… but hesitant because some fool in Canada decided on the term 0.3% THC..childish is best term i can come up with

    Reply

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