CBD manufacturer signs deal to get product in 7-Eleven stores

(This story has been updated from an earlier version to clarify that the announced deal was signed with a distributor, not 7-Eleven’s corporate offices. Read more about the deal and the confusion here.)

One of the nation’s best-known convenience store chains, 7-Eleven, could carry CBD products in up to 4,500 franchise locations across the United States by the end of 2018.

Phoenix Tears, a Denver company that makes hemp-derived CBD oils and oral sprays, announced the distribution deal Tuesday.

The Denver company made the 7-Eleven deal with the help of MarketHub Retail Services, a distributor that works with 7-Eleven franchisees.

“This agreement confirms our belief that CBD’s status as a mainstream wellness option has arrived,” Janet Rosendahl-Sweeney, founder of Phoenix Tears, said in a statement.

Here’s what you need to know:

  • The 7-Eleven rollout will begin in places that have legalized recreational or medical marijuana – California, Colorado, Florida, Illinois, Maryland, Massachusetts, Nevada and Washington DC – and are considered friendly territory for cannabidiol retailing.
  • The CBD products are derived from hemp, not marijuana.
  • Phoenix Tears plans to have its CBD products in 7,000 7-Eleven stores over the next three years.

For CBD producers, convenience stores represent an enormous new market.

Roughly 155,000 convenience stores operated in the United States in 2017 compared with only about 43,000 drug stores, according to the Virginia-based National Association of Convenience Stores.

Distributing CBD in 7-Eleven stores will “address the growing consumer demand for effective, safe CBD-based products that can now be easily sourced over the counter,” said Blake Patterson, president of MarketHub Retail Services.

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14 comments on “CBD manufacturer signs deal to get product in 7-Eleven stores
  1. George Bianchini on

    This is fantastic, good for them. I would hope they keep the CBD away from the dangerous products they sell like sugar, cigarettes and alcohol, not to mention the snack food isle loaded with chemicals and transfat. If they make the CBD available to children they will be much more healthy and be able to fend off all the other toxic poisons, that the roughly 155,000 convenience stores sells. Now we still have to protect them from the highly addictive gambling activities that seem pervasive in these types of stores. But, all in all we should give them praise for doing something like this.
    P.S. GW Pharma is most likely on the phone now with the FDA.

  2. cbd man on

    yea, healthy #CBD, the thing that really get me is #Walgreen’s #RedNoseDay! If they really cared about our kids, they would stop pushing tobacco products behind every cash register! CVS did the right thing, tobacco kills, cannabis heals!

    • Nate Clifford on

      Industrial Hemp was legalized in the 2014 farm bill and anything derived from it, so long as it contains less then .3 thc, is legal.

  3. Dr. Denise A. Valenti on

    The industry needs to review the work presented at ARVO and ICRS showing elevation of eye pressure thus risk for glaucoma in animal studies. There is a human study also showing this. The side effect needs to be researched.

  4. Steve Poe on

    It’s good to see that the hard working franchisees of 7-eleven are going to be able to take advantage of this opportunity.

  5. Mary Jane on

    “Accordingly, it is a Schedule I controlled substance under the CSA. “As with all controlled substances, it is illegal under the CSA to produce or distribute ‘Charlotte’s Web’/CBD oil (or any other marijuana derivative) except by persons who are registered with DEA to do so.”

    It’s fake news folks. CBD is a controlled substance regardless of its origins.

  6. Byron on

    Thoughts on how this will effect the independent retailer of CBD’s? I would think that with the volume that 7-11 can do it will drive down the retail price significantly which will have a detrimental effect to the independent retailer. Would love to hear any thoughts from people who have experience in a product roll out of this magnitude.

  7. Jane on

    Hemp and marijuana are 2 complete different plants. How can it be said CBD is from a hemp plant but contains no thc?? Thc does not come from the hemp plant but from the marijuana plant.


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